Delta & UCLA partner up; celebrate with marching band

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Delta Air Lines celebrated being named the “Official Airline” of UCLA athletics, the Rose Bowl Stadium and the University of California Alumni Association with roses, special guests and a performance by the UCLA Marching Band in LAX Airport Terminal 5 on September 21.

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Don’t be surprised if you see more university partnership like this. Delta has a new program designed to go “beyond traditional stadium signage to embed the airline and its employees in campus and alumni events… in an effort to become a lifelong travel partner to future customers,” the airline said in a statement.

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