KLM. Not a radio station, but an airline. Get that?

KLM Pop up

KLM Royal Dutch Airlines is worried that not enough Americans know that KLM stands for Koninklijke Luchtvaart Maatschappij, and that those letters are not the call letters for a radio station.

So the carrier has hired actor Ken Marino (Wet Hot American Summer, Marry Me) and put him in a series of odd, short videos in which he offers descriptions of the airline, airports and yes, fliers.

The campaign is on Facebook, Twitter, Instagram, YouTube, and a variety of other places, including its own microsite, ItsAnAirline.com which, KLM says, has some Easter eggs to discover.

Here’s a sample of the video series.

 

 

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