Alaska Airlines offers free entertainment on personal devices

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Alaska Airlines is joining the ranks of airlines offering in-flight entertainment directly on passengers’ personal electronic devices.

The new entertainment service, part of what the airline is calling its new Alaska Beyond ‘experience,’ kicks off today on 50 of Alaska’s 737 planes and will be available for free though Jan. 31, 2015.

Alaska plans to equip nearly all of its fleet with the new in-flight entertainment service by April 2015, but starting February 1, 2015, the programming will offer some complimentary content, with premium movies and TV shows available for purchase at $1.99.