Bilingual Leticia helps travelers shop at Miami Int’l Airport

mIA LETICIA

You’ll see virtual assistants at a variety of airports these days, but mostly they’re programmed to offer directions and advice on making your way through security checkpoints.

Miami International Airport (MIA) is doing something different. MIA has programmed its virtual assistant – Leticia – to serve as a bilingual (English and Spanish) shopping consultant to help travelers navigate the airport’s dining and retail destinations.

The first two virtual shopping consultants are on-duty 24 hours a day and are co-located with interactive terminal directories at the connector of Concourses H and J after crossing the security checkpoint.