Chattanooga airport rebrands

Like a lot of other small airports, Tennessee’s Chattanooga Metropolitan Airport is trying to boost the number of passengers that use its services.

The airport serves about 600,000 passengers a year and offers nonstop service to Atlanta, Chicago, Dallas-Fort Worth and six other cities. Inside the terminal, there’s a restaurant, a deli, free wireless Internet and a free business center where the amenities include complimentary snacks and beverages.

“With a new Volkswagen factory in town, two new Amazon distribution centers on the horizon and lots of business growth in the region, the airport decided now was a good time to improve its brand awareness,” said Christina Siebold, the airport’s director of marketing and communications. A Birmingham, Ala.-based advertising firm, Big Communications, was hired to do a study and come back with some ideas.

Preliminary results were presented to the airport board Monday night. Among the consultant’s suggestions: Adopt a new logo and a new tag line (“Get on board”) and embrace a new name: Chattanooga Airport, which is what everyone already calls it.

Siebold says the board accepted the report and voted to move ahead with phase two, which involves creating commercials and print ads and exploring social media.

Photo courtesy: Chattanooga Area Convention & Visitors Bureau (CVB).
This post originally appeared on msnbc.com’s Overhead Bin.