Lots of airports are using Twitter as a tool to interact with travelers passing through.
London’s Gatwick Airport has been one of them.
Now the airport is kicking its social media program up a notch by integrating Twitter messages into the physical space of the airport. Throughout the day, Gatwick passengers will see this message on the check-in monitors.
Airport officials say reaching out by Twitter is part of an overall airport upgrade and rebranding program that will improve facilities but also “provide passengers with a more human and personal experience.”
That sounds promising.
The goals is to monitor and respond to in-airport comments 24 hours a day.
But not yet: while Twitter works round-the-clock, Gatwick’s social media team does not. So for now you can talk back to Gatwick on Twitter, but the airport will only Tweet back during working hours.