Tidbits for travelers: Talk back at Gatwick

Lots of airports are using Twitter as a tool to interact with travelers passing through.

London’s Gatwick Airport has been one of them.

Now the airport is kicking its social media program up a notch by integrating Twitter messages into the physical space of the airport. Throughout the day, Gatwick passengers will see this message on the check-in monitors.

Airport officials say reaching out by Twitter is part of an overall airport upgrade and rebranding program that will improve facilities but also “provide passengers with a more human and personal experience.”

That sounds promising.

The goals is to monitor and respond to in-airport comments 24 hours a day.

But not yet: while Twitter works round-the-clock, Gatwick’s social media team does not. So for now you can talk back to Gatwick on Twitter, but the airport will only Tweet back during working hours.

London Gatwick Airport Twitter screen